Gold Coast Trading is a clothing company created by Nigerian born, New York based designer, Emeka Alams, which brings together traditional Africa cultures and the Western world. Emeka calls this label his ‘effort to get back to that time’ meaning that time when:“We would gather in large numbers to mourn with those who mourn and to rejoice with those who rejoice. We have forgotten that we came from a continent where guiding, correcting and rebuking children is everybody’s’ task; a continent with green forests, clean rivers and undiscovered natural resources abound.”
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