Wednesday, May 14, 2014

MultiChoice: The Fashion Protégé airs from Thursday 15th May 2014


The most anticipated fashion reality TV series this year starts tomorrow, the 15th of May, the Fashion Protégé will air on DSTV‘s Africa Magic Entertainment – Channel 151 at 8PM.

Fashion Protégé, a five episode reality television series was created to celebrate MultiChoice Nigeria’s 20th Anniversary.

The General Manager of Marketing, Martin Mabutho, explained the rationale behind embarking on the project. “Since inception, we have been focused on contributing to the country’s socio-economic landscape through the creation of original African content that is uniquely African. With Fashion Protégé, we have gone a step further by contributing to the development of the fashion industry in Nigeria.”

Mabutho adds that “Nigerians are highly fashionable people and have garnered a reputation for being stylish. It is that vibrancy we hope to showcase. We also believe in nurturing the young and creating a platform for them to grow.”

Fashion Protégé contestants’ battle it out to be crowned Nigeria’s Next Big Fashion Star! So what can viewers expect from the show?

Creativity at its best, talent personified, fierce competition and an emotional roller coaster! With eliminations each week, contestants strive to bring in their A game with each task to stay in the competition.

“We were honoured to play a role in mentoring the next generation of Nigerian fashion talent. We were floored by the talent we came across but being a successful designer is beyond talent and contestants were tried and tested! It’s a cut throat industry and in our quest to find the best, we played drill sergeants, dishing out tough love but most importantly impacting practical knowledge gained from our many years of experience” said iconic designers Lanre Da Silva Ajayi and Mai Atafo.

The Fashion Protégé was produced by BellaNaija & Glam Networks.

Strategic Partners: BellaNaija.com, British Council, MUD Cosmetics Nigeria, Touch of Glamour, Spice TV

Media Partners: 360Nobs, ThirdWorldProfashional, OneNigerianBoy, OloriSuperGal, ForStyleSake
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