Rue114 is an African plus size design label .Rue 114 is inspired by and created for women who believe that every shape and size should be celebrated as beautiful. Serwah Asante is the Creative Director and Founder of Rue 114 In 2011, Serwah launched Rue 114 as a platform upon which to celebrate beauty and style at all sizes. Inspiration for the Rue 114 brand is deeply informed by the designer’s Ghanaian roots, New York City upbringing, and eternal love of travel. Each collection is born of the global perspective and responds to the call of what today's woman; whether in Laos, Lagos, or Los Angeles; needs to be edgy, unique, powerful, and always feminine.
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