All is set for Nigeria’s freshest street wear brand, Always fresh Gear (AFG) to launch its newest collection – The Fresh Life+ collection. The collection is an eclectic display of modern style and groovy design in celebration of the trendy youth and it is an extension of their debut collection of 2012-Fresh Life collection. AFG a product of ONUK INKTERACTIVE-a visual communications outfit ran by creative twin brothers, Tony & Francis Onuk.
Read full press release after the jump.
This collection will be showcased on September 20, 2013 via a two-part event; A virtual/interactive fashion showcase, broadcast live from 2pm-4pm on www.2479ja.tv/alwaysfreshgear (a channel created exclusively on 2479ja TV platform) to an online audience around the world to enhance interactivity- an exciting feature of the show powered by digital mobile giant, SAMSUNG. The second part will be the after party which is tagged: ‘The Fresh life+ Fashion Party’ at an Upscale Event venue (To be announced via social media platforms).
Last year, AFG made its debut fashion exhibition with ‘Rock Your Gear’, which saw the brand grow exponentially across the South-South and Western parts of Nigeria, plus huge demands outside the country. AFG has been able to penetrate the youth lifestyle sector by providing trendy gear while also offering a customization option to cater for individuality and self-expression. It has also, emphasized the “share” phenomenon amongst today’s trendy youth through visual imagery and social media access which results in the partnership this year with SAMSUNG.