Vlisco as always targeting west and central African consumers presents the ‘Happy Family’ design showcasing arch typical African family. It is synonymous with the social identity of its wearer. At the centre is the maternal figure, the chicken, surrounded by her chicks and future chicks, i.e. the eggs. The father, i.e. the rooster, is nothing but trouble. That is why only his head is shown. This clearly indicates that the woman plays a pivotal role in the family. ‘Happy Family’ stands for family values from which the wearer derives status.
What you you think of the new designs?
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